To provide lifesaving products with superior service and support to our customers. To conduct business in a professional and ethical manner. To provide a work environment that is favorable to family and faith.

We are committed to honor God in all we do.

We are dedicated to excellence and the understanding that good is not good enough.

We maintain a healthy work/life balance.

We aspire to be a good corporate citizen.
AED Brands was founded in 2004 by Keith Hildebrandt. From day one, the company’s emphasis has been to assist customers in implementing response programs that are compliant with state and federal legislation.
In 2008, Keith launched aedbrands.com and hired a support staff to assist in nationwide customer implementations. In 2012 we began hiring sales reps to expand our geographic footprint. Today we provide personal one on one service in 21 states.
In 2025, AED Brands became part of Safe Life, a national and global leader in sales and service of AEDs.