About AED Brands

Implementing and managing a life-saving program shouldn’t be a burden to your resources. Since 2002, AED Brands has helped organizations from small churches and schools, to Fortune 500 companies and citywide PAD programs. We strive to make sure your AED program is both compliant and effective. Our representatives have been trained directly by the manufacturers and are able to pass that knowledge to you. AED Brands is a leading provider of AEDs and accessories because the success of your AED program is our highest priority.

AED Brands Mission Statement
To provide lifesaving products with superior service and support to our customers.  To conduct business in a professional and ethical manner.  To provide a work environment that is favorable to family and faith.

Our Core Values
We are committed to honor God in all we do.  We are dedicated to excellence and the understanding that good is not good enough.  We maintain a healthy work/life balance and aspire to be a good corporate citizen.

Our People

Keith Hildebrandt

As the president and founder, Keith has led the growth of AED Brands since 2002. He has over 20 years experience in professional and strategic sales. After graduating with an ABJ in Management and Sales from the University of Georgia, Keith began a sales career with Opus Communications by marketing radio advertising in Savannah, Georgia. After marrying, Keith and his wife Laura returned to Atlanta where Keith spent 10 years with BellSouth as a National Account Manager. During his tenure he was responsible for nurturing strategic relationships and growing business through new product lines. After graduating from Georgia State University with an MBA in Finance, Keith began a career in the AED industry by accepting a position with Medtronic as a National Account Manager. After two years, Keith seized the opportunity to start a new company and launched Southeast Medical Supply in 2004. Four years later Keith repositioned the company as AED Brands to better meet the needs of customers. Keith has developed a culture of passion for compliant and effective AED programs. An Atlanta native, Keith resides in Kennesaw, GA with his wife Laura and children Austin, Audrey, and Harper.

Mike Czabala
VP Sales & OperationsMike-Czabala.jpg

Mike Czabala is a native of Chicago, IL, but has lived the Atlanta for the past three decades. He earned a BS from Clemson University and an MS from GA Tech, both with honors.
He began his professional career developing medical devices with Respironics, since acquired by Philips Medical, and is the primary patent holder of five US patents. In 1999 Mike transitioned his career into sales. He sold technology solutions primarily into Fortune 500 companies, including Amana, Peterbilt, Boeing, John Deere and Caterpillar. In 2001 he led the start-up of a US subsidiary of a German parent company, offering networked x-by-wire control systems for mobile and off-highway vehicles.
In 2004 Mike merged his love of sales with his passion for medical technology by joining an AED manufacturer as the territory sales manager for Georgia. In 2012 Mike lifted his career by joining AED Brands as VP of Sales and Operations, where he enjoys the benefits of a faith-based culture and the flexibility of offering multiple solutions to customers. He’s helped hundreds of organizations implement life-saving AED programs, including Delta Air Lines, the Centers for Disease Control and Prevention, Atlanta Public Schools, GA Tech, Kennesaw State University, Fulton County Government and Chick-Fil-A.
Mike resides in Roswell, GA with his wife and their four children.

Rochelle Steketee
Office ManagerRochelle-Hicklen.jpg

Rochelle has paved a path of excellence with her passion, skills and knowledge. Her hard work and dedication make her a wonderful asset and leader for AED Brands. Rochelle was born and raised in central Alabama, where she spent the majority of her time performing in musical ensembles. In 2010, she earned her B.S. in Marketing from Jacksonville State University. While in school, she performed in the Marching Southerners, JSU CenterStage Winter Guard, and Spirit of JSU Drum Corps. Rochelle resides in Acworth with her husband Nick and their precious daughter, Katherine.

Scott Threlkeld
Director Order Management

After graduating from Kennesaw State University with a BBA in Marketing, Scott began a career in the fire services and became a certified EMT. Scott received extensive training in first responder training including hazmat and trench rescue. From his fire and EMS experience, Scott learned first-hand the difference an AED can make in saving a life. Scott joined the AED Brands family in 2008 and manages order processing.  



Christie BlairChristie-Blair.jpg
Accounting Manager

Christie began a successful career in finance working for major credit card companies and NCR Corporation. There she gained valuable customer service and accounting experience. After taking time off to be a stay at home mom for 10 years, Christie began working at AED Brands in 2012. Christie is an active philanthropist, volunteering in the community and her church whenever possible. As an “Army brat” she claims to not be from anywhere, having been born in Germany and living throughout the U.S., however Georgia is home. Christie resides in Kennesaw, GA, with her children Chloe, Adam Luke, and Allison.

Brittany Crumplercrumpler.jpg
Inside Sales

Since joining our team in 2014, Britt has played a pivotal role as an Inside Sales Representative. Originally from California, Britt moved to a small town near Birmingham, AL called Columbiana when she was young. While there, she enjoyed competitive horseback riding. She is an accomplished flutist and earned a BA in Music Education at Jacksonville State University. Upon moving to Atlanta in 2011, Britt began her sales career with Sam Ash Music. She resides in Marietta with her husband, Sam, and their pup named Dizzy.

Rachel Conner
Customer ServiceConner.jpg

Rachel’s dedication to customer service has proven to be an integral part of the Sales and Service team. She has worked in the service industry for 10 years and truly enjoys connecting with people. Rachel first

began working in finance, as a bank teller for Wachovia, after high school in Tampa, FL. She next worked for the financial aid department of an online college where she helped students find a way to afford a degree. Rachel joined the AED Brands in February 2015, after moving to Georgia to be closer to her extended family. She lives in

Kennesaw with her husband, son and their St. Bernard, George.

​Jessica McGinnis
Customer ServiceJMcGinnis.jpg

A Georgia native, Jessica grew up in the Kennesaw area. Wanting to go beyond what was familiar Jessica, who was the first to graduate high school in her family, earned a bachelor’s degree from Jacksonville State University in Jacksonville, AL. While at JSU she participated in many musical ensembles, and was a member of Sigma Alpha Iota. Following graduation, Jessica returned to Atlanta where she gained experience in sales and customer service. She enjoyed the blessings of motherhood and staying home with her son while working with Mosaic Sales and Marketing, as a Product Demonstration Representative. Jessica became a valuable addition to AED Brands in March of 2015, where she continues to grow and excel in sales and customer service. She is passionate about providing the best experience for every AED Brands customer. Jessica resides in Kennesaw with her husband Alex and son Jacob.