About AED Brands
Implementing and managing a life-saving program shouldn’t be a burden to your resources. Since 2002, AED Brands has helped organizations from small churches and schools, to Fortune 500 companies and citywide PAD programs. We strive to make sure your AED program is both compliant and effective. Our representatives have been trained directly by the manufacturers and are able to pass that knowledge to you. AED Brands is a leading provider of AEDs and accessories because the success of your AED program is our highest priority.
AED Brands Mission Statement
To provide lifesaving products with superior service and support to our customers. To conduct business in a professional and ethical manner. To provide a work environment that is favorable to family and faith.
As the president and founder, Keith has led the growth of AED Brands for nine years. He has over 20 years experience in professional and strategic sales. After graduating with an ABJ in Management and Sales from the University of Georgia, Keith began a sales career with Opus Communications by marketing radio advertising in Savannah, Georgia. After marrying, Keith and his wife Laura returned to Atlanta where Keith spent 10 years with BellSouth as a National Account Manager. During his tenure he was responsible for nurturing strategic relationships and growing business through new product lines. After graduating from Georgia State University with an MBA in Finance, Keith began a career in the AED industry by accepting a position with Medtronic as a National Account Manager. After two years, Keith seized the opportunity to start a new company and launched Southeast Medical Supply in 2004. Four years later Keith repositioned the company as AED Brands to better meet the needs of customers. Keith has developed a culture of passion for compliant and effective AED programs. An Atlanta native, Keith resides in Kennesaw, GA with his wife Laura and children Austin, Audrey, and Harper.
VP Sales & Operations
Mike is a native of Chicago, IL and moved to the Atlanta area in 1978. Mike earned a BS in engineering from Clemson University in 1992 and an MS in engineering from GA Tech in 1994, both with honors. He began his professional career in 1995 developing medical devices with Respironics, and is the primary patent holder of five US patents. In 1999 Mike transitioned his career into sales by accepting a position with Soundcoat. There he managed sales of engineered solutions for noise and vibration problems in eleven southeastern states. From 2001 to 2004 he led the start-up of a US subsidiary of a German parent company, STW, offering networked x-by-wire control systems for a variety of mobile and off-highway vehicles and machines. In 2004 Mike merged his love of sales with his passion for medical technology by joining Cardiac Science, As a territory sales manager, Mike implemented life-saving AED programs for more than 1,000 organizations. In 2012 Mike advanced his career by joining AED Brands. Mike resides in Roswell, GA with his wife Cherie, and their four children: Patrick, Penny, Peter and Paul.
Director Inside Sales & Support
An Atlanta native, Shannon built an extensive career in customer service with Jockey International and Profits, Inc. After gaining experience in order processing and fulfillment with retail and distribution centers, Shannon moved to Lexington, KY in 1998 to supervise the service center for Greenbaum Doll and McDonald law firm. In 2001 Shannon returned to metro Atlanta and worked seven years in property management, most notably with RAM Properties. Since joining AED Brands in 2008, Shannon has proven to be a sustaining resource for AED programs. Customers reach out to Shannon for help with orders, product knowledge, tech support, or just to chat! Shannon lives in Kennesaw, GA with her 2 children Josh and Tiffany.
Director Order Management
After graduating from Kennesaw State University with a BBA in Marketing, Scott began a career in the fire services and became a certified EMT. Scott received extensive training in first responder training including hazmat and trench rescue. From his fire and EMS experience, Scott learned first-hand the difference an AED can make in saving a life. Scott joined the AED Brands family in 2008 and manages order processing.
Passion and enthusiasm are words that best describe the newest member to AED Brands. Scottie joined the team with over 20 years of success as a Sales Professional, most recently as a Strategic Account Manager with Pitney Bowes. Upon leaving Pitney Bowes, Scottie wanted to pursue a career which allowed her to make a difference in other’s lives. Her passion to create awareness about Sudden Cardiac Arrest (SCA) came after learning about the # 1 cause of death in the U.S. Scottie learned about the powerful impact an AED program can have to a family, friends, and community when a life is saved. As a sales professional, Scottie developed an unwavering commitment to provide quality products, exceptional value, and excellent service. Upon joining AED Brands, Scottie has complimented those skills with a passion to save lives. She met her husband Ric, shortly after graduating from Florida State University. Scottie and Ric have called the Middle Tennessee/Nashville area home for over 23 years and are blessed with a terrific son, Joey.
with a terrific son, Joey.
Inside Sales & Support
Our newest member to the AED Brands family, Rochelle Hicklen, joined us in 2013. Rochelle brings extensive customer service experience and a passion to help others. Her hard work and dedication to excellence makes her a wonderful addition. Rochelle was born and raised in central Alabama, where she spent the majority of her time performing in musical ensembles. In 2010, she earned her B.S. in Marketing from Jacksonville State University. While in school, she participated in the Marching Southerners, JSU CenterStage Winter Guard, and Spirit of JSU Drum Corps. Rochelle lives with her dogs Ellie, Charlie, and Abby.
Christie began a successful career in finance working for major credit card companies and NCR Corporation. There she gained valuable customer service and accounting experience. After taking time off to be a stay at home mom for 10 years, Christie began working at AED Brands in 2012. Christie is an active philanthropist, volunteering in the community and her church whenever possible. As an “Army brat” she claims to not be from anywhere, having been born in Germany and living throughout the U.S., however Georgia is home. Christie resides in Kennesaw, GA, with her children Chloe, Adam Luke, and Allison.
Zach graduated from North Cobb High School in 2011 where he lettered in football. Zach chose to pursue a career in safety and began working for AED Brands in 2012. His passion for safety and excelling blends in well with his responsibilities with AED Brands. Zach goes beyond the norm to ensure customers receive accurate shipments in a timely fashion. A native of metro Atlanta, Zach continues to reside in Kennesaw, GA.